Conventional channel (Retail) is unable to focus its energy on these services.
The operators favor spending their time and focus on their core business areas and the streams generating higher revenues.
Data services products require constant feed of formal training for the support team, which operators find difficult to constantly make available.
As the services are handset centric and new handset models continue to launch, it is very difficult for any team to follow the changing trends to maintain focus.
Frequently it is seen that operators choose two teams to work on Sales and Support separately; unfortunately, the outcome can be negative and involvement of two different entities leads to missing communication. Finally, the Customer and the Brand are the losers.